Core Capabilities:
– Brand Strategy & Positioning
– Brand Proposition & Narrative Development
– Visual Identity Design
– Brand Systems & Toolkits
– Rebrand & Brand Evolution
– Stakeholder & Client Facing
– Workshop Collaboration
– Creative Direction & Design Leadership
Recent Experience:
Senior Brand Creative
Walker Communications / Gone Rogue
Jan 2024 – Nov 2025
Jan 2024 – Nov 2025
– Creative Lead on strategic projects from concept development through to design execution and rollout.
– Concept & design on visual systems across print, digital, social media, and environmental touchpoints.
– Mentoring of junior designers ensuring creative quality across the studio.
– Leading collaboration and creative inspiration across all teams.
Senior Brand Creative
Mammoth
Oct 2013 – Dec 2023
Oct 2013 – Dec 2023
– Lead on end-to-end brand projects from strategy through to design execution across education, healthcare, and corporate sectors.
– Defining brand positioning and ensuring narratives aligned to client ambition / business objectives.
– Translated strategy into scalable brand systems across audiences and channels.
– Advised senior stakeholders on brand direction and implementation.
– Delivered identity systems, guidelines, and toolkits in collaboration with agency and in-house teams.