I’m a Senior Brand Creative with over 18 years’ experience, and I’ve spent much of that time developing brands from the earliest thinking through to robust, long-term systems.
I’ve worked across the UK and Ireland on a wide range of organisations and sectors, including pharmaceutical, education, health, entertainment, retail and beyond.
I enjoy working closely with clients and teams, shaping direction early and making sure the thinking holds together all the way through. I’m known for my strategic thinking, calm leadership, and a strong balance of clarity, creativity, and a solid understanding of the business behind the work.
I’m passionate about supporting and developing more junior creative minds. I take that responsibility seriously and aim to be a steady, positive presence people can learn from and trust.
I’m comfortable working across different environments, from small studios to larger agencies, and I’m open to full-time, part-time, or freelance roles. What matters most is working with great people who put creativity first.
I care about good thinking, sound judgement, and strong working relationships. I enjoy the process, respect the craft, and take real satisfaction in work that’s built to last.
This portfolio site is a snapshot of how I work and the kind of projects I enjoy being part of.